Digital Design • #MadeInWebflow

Impact Selector

Website redesign for Impact Selector:

Company Overview

Impact Selector International is a leading provider of proprietary technology and downhole tools that significantly improve operating efficiencies, safety, and greatly reduce major, costly operating risks during the drilling and completion of both offshore and onshore oil and natural gas wellbores.

impactselector.com

Objectives

• Restructure and streamline content
• Increase product focus
• Create a new, clean contemporary site design

Colour palette

Clean and fresh colours that complement the pre-existing primary brand colour, whilst reflecting oil, gas and ocean tones.

#10069f
#1269fb
#12b0fb
#e9edef
#00001c
white

Fonts

Aeroport's deliberately wide proportions and relatively short capitals account for the excellent way the type carries the line. With its unconventional design, Aeroport is a multipurpose sans serif designed by Gayaneh Bagdasaryan & Vyacheslav Kirilenko, 2017.

Headline:

Aeroport Medium

Intro:

Aeroport Light

Tabs:

Aeroport Medium

Body:

Aeroport Light

Icons

A uniform set of icons to highlight the benefits of Intelligent Conveyance®.

Data
Cost
Ease
Modelling
Speed
Orientation
Downforce
Tension
Safety

Hero image

#tech #futuristic #dynamic #wireline #toolstring #oilandgas

Super Graphic

Vertically extendable terrain graphic that can used as online page footer or for press ads.

Home page

Mobile optimisation

“Having a website that isn’t optimised for mobile is like owning a store with no door.” - @BoredElonMusk

Feedback

"I trust few vendors completely; but Tim has proven time and again that he will go above and beyond for his clients. We're very pleased with the product." - Melaina Frederick, Global Business Manager, Impact Selector International.

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